Fidras

Fidras is a data-backed AI marketing platform designed to help merchants understand customer behavior and increase revenue. The app uses RFM segmentation based on recency, frequency, and spend to analyze your customers in real time. You get a complete analytics dashboard showing customer lifetime value, retention cohorts, and revenue trends all in one place. The platform makes customer segmentation simple with RFM scoring and lifetime value analysis. You can send targeted email and WhatsApp messages directly from your admin interface, including cart reminders for specific customer segments. Fidras also generates AI-powered store summaries to give you quick insights into your business performance. Track customers, orders, and revenue data through an easy-to-use dashboard that helps you make smarter marketing decisions.