Cohortive

Cohortive reads your order history and groups customers by how they buy, creating customer segments based on purchase behavior that update automatically. The app helps you identify which customers matter by tracking retention, lifetime value, and at-risk revenue from your own store data. Send any segment to the email and ad tools you already use to reach the right audiences. Because the same system builds audiences and tracks results, you can measure every campaign against a control group you set aside to see the revenue each one actually adds. No data team needed—Cohortive runs on your store's own data, turning order history into actionable segments and campaigns in one place.