WhaleIQ: VIP Analytics

WhaleIQ: VIP Analytics helps you identify which customers drive the most revenue for your store. Using RFM segments based on Recency, Frequency, and Monetary value, it sorts customers into six clear groups - from new buyers and loyal customers to shoppers at risk of leaving. The dashboard tracks key metrics including lifetime value, spending per order, repeat-purchase timing, and retention over time. You can open any segment to view its customers and products, then export segments for your email and ad tools. Tag customers by segment directly back into Shopify for targeted marketing campaigns that retain your most valuable shoppers.