TrueTracked: Ad Attribution

TrueTracked delivers accurate ad attribution for Shopify merchants through first-party data collection directly from your storefront. The app tracks the complete customer journey from initial ad click to final purchase across all devices, working reliably even with ad blockers and iOS restrictions in place. Connect your Meta Ads, Google Ads, and TikTok accounts to compare platform-reported conversions against actual orders. TrueTracked sends enriched conversion data back to ad platforms via server-side APIs, helping them optimize campaigns based on real purchases instead of incomplete tracking. Get multi-touch attribution insights and view real-time ROAS, revenue, and profit metrics across all your ad channels in one dashboard. Installation is automatic with no coding required thanks to the theme app extension. Requires the Online Store sales channel to function.