Marketing Pulse ‑ ROAS Tracker

Marketing Pulse connects your Meta and Google Ads accounts directly to Shopify to track true ROAS using first-party order data. The app uses UTM-based attribution to match ad clicks to actual Shopify orders, then calculates accurate cross-platform ROAS by aggregating spend and revenue per campaign. Get daily performance reports delivered by email and Slack showing spend, revenue, and ROAS for each platform. The embedded analytics dashboard gives you a clear view of your Meta and Google Ads campaigns in one place. You can also set up optional SMS alerts to notify you when ROAS drops, so you can act fast. Instead of relying on platform pixels alone, Marketing Pulse attributes conversions using real order data from your store, giving you a more reliable picture of what's actually working across your paid campaigns.