Cruva

Cruva helps you understand how TikTok Shop affiliate content drives sales on your Shopify store. This platform connects your TikTok performance data with actual revenue, showing you which affiliate videos are converting viewers into customers. Track how your Shopify sales correlate with TikTok Shop views and discover what content is really growing your business. With Halo Effect Attribution, you can see the full impact of social content on conversions and make smarter decisions about creator outreach and partnerships.