Affinity ‑ Customer Scoring

by MyBranz, Inc.
From $49/month. Free trial available.

0.0 (0)

by MyBranz, Inc.
0.0 (0)
on
From $49/month. Free trial available.

Score customer devotion and sync your best buyers to Meta and Klaviyo for smarter targeting beyond one-time purchasers.

Installation über den Shopify App Store

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About the Affinity ‑ Customer Scoring

Meta and Google build lookalike audiences from anyone who bought once, treating one-time discount shoppers the same as your most devoted customers. Affinity fixes that problem by scoring real customer devotion. The app builds a private identity graph from your store data — orders, site visits, email engagement, reviews, and support conversations — then scores every customer 0–100 based on six devotion signals. You'll see exactly why each customer earned their affinity score, ranked within your own store. Affinity automatically syncs your highest-scoring customers to Meta Custom Audiences and Klaviyo as hashed, consented audiences. Scores write back to Klaviyo for use in segments and flows. The app is consent-first, honoring Shopify Customer Privacy with full GDPR deletion built in.

Launched: July 31, 2026