ActiveTrail Analytics & BI

Connect your Shopify store to ActiveTrail's marketing platform for real-time data sync and automation. Customer data, orders, and site activity automatically flow into your campaigns, keeping everything current with what's happening in your store. Build automated workflows like abandoned cart recovery, welcome series, post-purchase follow-ups, and win-back campaigns. Create targeted segments using real-time store data and RFM scoring based on customer purchase behavior. Track revenue attribution for every customer and see exactly what drives sales across campaigns, channels, and segments. Access a full BI dashboard with custom report builder to gain insights on store activity and marketing performance.