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Aserta
- by Aserta Ltd
- From $15/month. Free trial available.
- by Aserta Ltd
- From $15/month. Free trial available.
Automatically scan and emphasize allergens in product descriptions to meet UK Natasha's Law requirements for food compliance.
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About the Aserta
Aserta helps UK food businesses comply with Natasha's Law by automatically scanning and monitoring Shopify product descriptions for allergen requirements. The app emphasizes all 14 major allergens in ingredient lists, ensuring your product pages meet food labeling regulations.
Continuous compliance monitoring means Aserta automatically re-audits product descriptions whenever changes are made. You'll get instant visibility into which products need review and can export PDF audit reports for your records.
Generate printer-ready labels directly from your audited product data, making it simple to maintain compliant packaging and product information. The app tracks compliance status across your entire catalog, flagging items that require attention.
Built specifically for UK food retailers, Aserta takes the manual work out of allergen compliance, helping you meet Natasha's Law requirements while protecting your customers and your business.
Launched: May 18, 2026
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- Continuously scan Shopify product descriptions for Natasha's Law compliance.
- Generate compliant, printer ready labels direct from your audited product data
- Re-audit automatically when a product description is updated
- Export PDF audit reports for products flagged as 'Needs Review'
- Automatically comply by emphasising all major allergens & specific ingredients
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Pricing of Aserta
Standard Module
$15 / month
or $159/year and save 12%
- From $15/mo for 1 standard module
- UK modules available now
- 30-day free trial
- Pay only for modules you enable
- Audit reports and label printing
- Full product auditing dashboard access
Prop65 coming soon
$49 / month
- Prop 65 Premium from $49/mo California
- Find California restricted ingredients
- Audit reports and label printing (Incl)
- Automated store catalogue sync no coding
- Pay only for modules you enable
